INTERNATIONAL SPORT EVENTS: IMPROVING MARKETING / TARPTAUTINIAI SPORTO RENGINIAI: RINKODAROS TOBULINIMAS

Establishing a Strategic View of Sport Events: Marketing a Multiphase Sport Experience

The multiphase leisure experience looks at the experience as a five phase process that includes anticipation, travel to, onsite behavior, travel from, and recollection. This continuum depicts a dynamic experience, one that evolves and matures across the five phases. The purpose of this study is to take this model and apply it to sport events. Understanding sport events as a multiphase experienc...

The Importance Of Social Media In Their Contribution To The Marketing Of Sport Events

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Teaching Sport Marketing: Notes From the Trenches

Green International Wine Marketing

The Banrock Station brand, owned by wine producer BRL Hardy, has been highly successful in the UK and USA, and in the Australian premium wine market. In part, success has arisen from the positive attributes of being a ‘new world’ wine, but the case study shows that it is branding as a ‘green’ wine that supports conservation activities that has given Banrock Station a distinctive edge. The exper...

Enhanced Experience of Sport Events

This paper describes a system where Internet-enabled sensor technology was integrated into a context information platform to give viewers of sport events an enriched media experience. The system was developed as a proof of concept and was evaluated during real-life use at the Vasaloppet cross-country ski event. Using Bluetooth wireless ad-hoc networking and GPRS technology, sensor data was tran...